Collaborations & Partnerships
LA PETITE SECONDE LOUIS HORROR X SECONDE/SECONDE/
La Petite Seconde Louis Horror x seconde/seconde/
Louis Erard is not afraid of anything and proves it by abandoning his Excellence Petite Seconde model to the abuse of the master of appropriation, the Parisian seconde/seconde/, in the middle of Halloween night.
La Petite Seconde Louis Erard — aka Louis “Horror” — x seconde/seconde/. Take yourself too seriously? How awful! This is the second time that the paths of these two independents have crossed. This tongue-in-cheek collaboration gets worse each time: the first coming-together of 2021 led to “Louis Error”; this second collaboration has a hint of a ghost and an even more striking spirit.
Play on words. Mind games. A touch of Grand Guignol. A sweety stolen from the Day of the Dead treat bag. Let’s stop for a second, because the Louis Erard Petite Seconde model has changed in dimension. The skeleton seemed perfect for the ghoulish celebration, but the reference was too horological and too conventional – vade retro satana! — for the iconoclastic designer of seconde/seconde/. It is therefore a pixelated ectoplasm which has been invited to swallow the second hand and which turns now and until the end of time in its dungeon-round sub-dial. A bloody touch has been left on the label, in form and in substance: Erard = Horror.
Everything else is very serious. Because there is nothing more serious in reality than appropriation. Especially when it comes to timepieces signed by Louis Erard. Especially when it comes to torturing its classic Petite Seconde model, one of the three faces of its Excellence triptych. Because under the shroud of terror shines a Swiss watch of the highest craftsmanship: automatic Sellita SW261-1 calibre, 316 L steel case, silver opaline dial with circular satin-finished zone, snailed counter at 6 o’clock with diamond-cut zone, signature fir-tree hands, glossy anthracite indexes.
seconde/seconde/ interventions are themselves deceptive realisations. seconde/seconde/, aka Romaric André, has made his pop appropriations his trademark and under the amusing aspect hides a very real attention to detail and quality of execution.
Louis Erard is therefore continuing his work of opening up fine watchmaking in the little boutique of horrors. Classic in its realisation, but contemporary in its references and in its operating mode – recalling once again the power of sharing and collaboration. Its singular way of making the unique and creative watch accessible, not only in terms of price, also in terms of culture, by making it as popular as possible, in the noble sense of the term.
La Petite Seconde Louis Horror x seconde/seconde/ is produced in a limited edition of 178 pieces – a symbolic number: together we are always stronger, offered at less than 2,000 Swiss francs.