Collaborations & Partnerships
LE RÉGULATEUR LOUIS ERARD x MASSENA LAB
A new collaboration. A meeting of minds in the world of classic watchmaking. A dash of Antide Janvier; a touch of 19th century marine chronometry. A concentrate of fine watchmaking references brought together in one affordable design: CHF 3,600, with two variations in a limited series of 178 pieces each.
Le Régulateur Louis Erard x Massena LAB, comes in two variations. The only defining element between the two is the dial: on one, the lower plate is plated in 2N gold, while the other is rhodium-plated. Both models come in a limited edition of 178 pieces—a symbolic number meaning “together we are stronger”, a principle dear to Louis Erard’s work—and are available at the same price: CHF 3,600.
The Régulateur Louis Erard x Massena LAB was designed to put on a show. Louis Erard provided the setting, set the stage and directed the theatre of operations, always with the same goal: to offer fine watchmaking quality at an affordable price. Massena LAB wrote the dialogue between a contemporary watch and a 19th century marine chronometer with its own guiding principle.
The meeting place is the regulator: a mechanical complication linked to the history of chronometry and to Louis Erard’s history. The reference to the marine chronometer results in an even more advanced search for readability than usual. The result is an unusually sophisticated dial for a watch in this price category.
Other collaborations are still to come.