PRESS MATERIAL

25 April, 2024

LE RÉGULATEUR LOUIS ERARD X CÉDRIC JOHNER

Louis Erard’s new collaboration represents a new stage in the exploration of fine contemporary watchmaking. This time, the collaboration with watchmaker and jeweler Cédric Johner takes craftsmanship to new heights, as he personally hand-decorates the oscillating weight of each movement. With a sleek 39-millimeter case available in two captivating variations – blue and mauve – this limited edition release consists of two sets of 178 meticulously crafted pieces each.

Discover >
Media Kit
17 April, 2024

LE RÉGULATEUR LOUIS ERARD X ATELIER OÏ

The collaboration between Louis Erard, the Swiss watch brand and atelier oï, one of Switzerland's most renowned design studios, has given birth to a new interpretation of Le Régulateur Louis Erard x atelier Oï unveiled in Milan in shades of gold and blue that reflect the creativity of both houses.

Discover >
Media Kit
21 March, 2024

LE RÉGULATEUR TOURBILLON LOUIS ERARD X ALAIN SILBERSTEIN BLACK

Le Régulateur Tourbillon Louis Erard x Alain Silberstein Black unveils a new collaboration between the watch brand and the designer, who have been working together since 2019. The tourbillon, the pinnacle of the art of watchmaking, the pinnacle of Alain Silberstein's thinking, has never before been offered as a single piece - only in a triptych. Nor on a black background, that color which is not one, but on which all the others are revealed. A syncretic, mythical piece. Limited edition to 78 pieces.

Discover >
Media Kit
27 February, 2024

EXCELLENCE PETITE SECONDE GUILLOCHÉ

Louis Erard unveils two new bicolour versions of the complex guilloché pattern. Essence of luxury, yet accessible. And without compromise: all the codes of high watchmaking are present.

Discover >
Media Kit
30 January, 2024

EASY TIMER: LE RÉGULATEUR LOUIS ERARD X OLIVIER MOSSET

Louis Erard breaks new ground, bringing its fine watchmaking to the world of contemporary art. A new collaboration with a historic and rebellious figure in abstract art, Swiss artist Olivier Mosset. A black-on-black model with sparkling inlays. Limited edition of 178.

Discover >
Media Kit
17 October, 2023

LE TRIPTYQUE LOUIS ERARD x ALAIN SILBERSTEIN

Louis Erard has once again called on the watchmaking artist Alain Silberstein, and has reached a new summit: the tourbillon. Not just any tourbillon. A tourbillon coupled with a regulator display. An exclusive tourbillon (78 pieces, in a triptych, with La Semaine Louis Erard x Alain Silberstein and Le Régulateur Louis Erard x Alain Silberstein). An affordable tourbillon. A contemporary tourbillon: khaki-coloured, sporty, chic, contemporary.

Discover >
Media Kit
19 September, 2023

THE TIME-EATER II: LOUIS ERARD X KONSTANTIN CHAYKIN

Once again, Louis Erard entrusts his regulator to master watchmaker Konstantin Chaykin, revealing a darker iteration of his renowned Wristmons (wrist monsters) - a grotesque, saw-mouthed cyclops inspired by the Slavic Likho legend. The Likho returns, this time filled with anger.

Discover >
Media Kit
25 August, 2023

LA PETITE SECONDE METROPOLIS LOUIS ERARD X THE HOROPHILE

La Petite Seconde Metropolis Louis Erard x The Horophile - When Louis Erard meets an insider with a passion for fine independent watchmaking, they don't just talk, they create. The result is a new collection base for Louis Erard's 39 mm Petite Seconde: three variations (slate, salmon, tobacco) on a New York-inspired Art Deco style revisited in a resolutely contemporary spirit - neo deco! Limited edition, 178 pieces on all the variations.

Discover >
Media Kit
27 June, 2023

LE CHRONOGRAPHE MONOPOUSSOIR LOUIS ERARD X MASSENA LAB

Le Chronographe Monopoussoir Louis Erard x Massena LAB. The second collaboration between Louis Erard and Massena LAB, two platforms dedicated to accessible collector's watches. An air of the 19th century. A concentration of classic codes in a resolutely contemporary model equipped with a 21st-century monopusher chronograph calibre.

Discover >
Media Kit
25 April, 2023

THE TIME-EATER: LE DIPTYQUE LOUIS ERARD X KONSTANTIN CHAYKIN

Louis Erard delivers his regulator as a sacrifice to a very strange creature: a grotesque saw-mouthed cyclops. A mythological figure reinterpreted by the master watchmaker Konstantin Chaykin. Two colour variations, in limited editions (twice 178 pieces) and in a diptych (box set limited to 28 pieces).

Discover >
Media Kit
24 March, 2023

CRAFTMANSHIP FROM WOOD TO WRIST: EXCELLENCE MARQUETERIE

Louis Erard continues to enliven métiers d’art with a contemporary perspective and an impossible challenge: to make the most exclusive craftsmanship accessible, this time with the extreme practice of miniature marquetry featured on the dial. Each dial is handmade, piece by piece, by an independent artisan, Bastien Chevalier.

Discover >
Media Kit
07 February, 2023

THE COLOURS OF TIME: PETITE SECONDE VIOLETTE, BLEU GLACIER & BLEU NUIT

Louis Erard extends the range of one of the flagship models of its Excellence collection, the Petite Seconde, with three colours inspired by the codes of contemporary high-end watchmaking: midnight blue, purple and ice blue. In a new 39 mm steel case.

Discover >
Media Kit
28 October, 2022

LA PETITE SECONDE LOUIS HORROR X SECONDE/SECONDE/

Louis Erard is not afraid of anything and proves it by abandoning his Excellence Petite Seconde model to the abuse of the master of appropriation, the Parisian seconde/seconde/, in the middle of Halloween night.

Discover >
Media Kit
27 September, 2022

STONES AND TIMES: PETITE SECONDE MALACHITE, LAPIS-LAZULI & AVENTURINE

Excellence Petite Seconde natural stones and hand-crafted glass — All the outward signs of luxury in a fresh and contemporary outfit. All the art of Louis Erard, who pursues his mission: to make fine watchmaking accessible. Not just in terms of price or exclusivity, but also in terms of design and spirit.

Discover >
Media Kit
31 August, 2022

LE RÉGULATEUR LOUIS ERARD X LABEL NOIR

Le Régulateur Louis Erard x Label Noir. More than a collaboration; a piece of teamwork. More than an exercise in style; a composition by four hands, each adding its own nuances. More than an exchange; a meeting of two brands.

Discover >
Media Kit
25 May, 2022

LE RÉGULATEUR LOUIS ERARD X MASSENA LAB

Le Régulateur Louis Erard x Massena LAB. A new collaboration. A meeting of minds in the world of classic watchmaking. A dash of Antide Janvier; a touch of 19th century marine chronometry. A concentrate of fine watchmaking references brought together in one affordable design: CHF 3,600, with two variations in a limited series of 178 pieces each.

Discover >
Media Kit
27 April, 2022

LE DIPTYQUE LOUIS ERARD x ALAIN SILBERSTEIN

Louis Erard and Alain Silberstein: two inseparable names since their first collaboration in 2019, two watches that became collector's items as soon as they were released. This new diptych continues the trend, with two new variants, Le Régulateur Louis Erard x Alain Silberstein Blanc and La Semaine Louis Erard x Alain Silberstein Blanche.

Discover >
Media Kit
07 April, 2022

EXCELLENCE ÉMAIL GRAND FEU II

Louis Erard continues its odyssey at the heart of métiers d’art with Grand Feu enamel. A new interpretation of this exclusive craft already explored in 2021, which returns in a contemporary classic with subtlety. With some touches of red and, for the first time, in a 39 mm case.

Discover >
Media Kit
02 March, 2022

EXCELLENCE GUILLOCHÉ MAIN II

Louis Erard continues to reinvent traditional métiers d’art with this second hand guilloché dial. Guilloché is no longer a question of decoration; it’s a subject in and of itself: a large diamond, an ace of diamonds, with a kinetic feel. It's no longer a question of revisiting an old aesthetic, but of putting the technique at the service of a contemporary composition.

Discover >
Media Kit
26 January, 2022

EXCELLENCE PETITE SECONDE TERRACOTTA

This time, Louis Erard kept both feet firmly planted on the ground. In the land of the Jura, where the house has its roots and from which it has drawn its inspiration for this natural-coloured version of the Excellence Petite Seconde model. With a first: case available in 39 mm, in addition to the traditional 42 mm. In a limited production of approximately 100 pieces per year by reference.

Discover >
Media Kit
16 November, 2021

LE RÉGULATEUR LOUIS ERARD X SECONDE/SECONDE/

Once again, Louis Erard is putting its iconic regulator to the test of free collaboration with an independent creator, seconde/seconde/. And this time, a taboo has been lifted in the world of fine watchmaking: the internet takes its place at the heart of the mechanism, with the dreaded “404 Error” reinterpreted as a minute hand.

Discover >
Media Kit
23 September, 2021

LE RÉGULATEUR LOUIS ERARD x ATELIER OÏ

For this new collaboration, Louis Erard turns to architecture and design with atelier oï, a regional company that has been shining internationally for 30 years, and a radiant watch, too.

Discover >
Media Kit
08 September, 2021

2021 GPHG OFFICIAL NOMINATION – THREE WATCHES FROM LOUIS ERARD

The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) is publishing today on its gphg.org website the list of 84 watches nominated by its Academy for the 2021 edition and it includes three Louis Erard watches.

Discover >
Media Kit
31 August, 2021

EXCELLENCE RÉGULATEURS AVENTURINE, LAPIS LAZULI & MALACHITE

Once again, Louis Erard is going off the beaten track by combining contemporary design and high-end watchmaking expertise in fine stone and artisanal glass dials, geological time and mechanical precision, the visible signs of luxury and accessible fine watchmaking. Three variations, each in a limited edition of 99 pieces.

Discover >
Media Kit
08 June, 2021

LE DIPTYQUE LOUIS ERARD x ALAIN SILBERSTEIN

Louis Erard x Alain Silberstein. Pushing the boundaries of its artistic design even further, Louis Erard reveals a completely unique triptych. Alain Silberstein was given carte blanche, designing the series of three watches like a picture over three panels to make a whole work of art.

Discover >
Media Kit
29 April, 2021

EXCELLENCE GUILLOCHÉ MAIN

Louis Erard continues its odyssey in artistic craftwork. Still in a limited edition and with the same contemporary take on the tradition. Each dial is made piece by piece by hand guilloché in Switzerland, with an attention to detail normally reserved for the absolute top of the range.

Discover >
Media Kit
04 March, 2021

EXCELLENCE ÉMAIL GRAND FEU

Excellence Émail Grand Feu - Small Seconds – Limited edition of 99 pieces. The coming-together of the most exquisite traditional Grand Feu enamel craftsmanship and fine contemporary watchmaking. For the very first time, Louis Erard is incorporating an artistic craftwork; and this is only just the beginning. This is an achievement which comes with a message: making one of the most exclusive traditional crafts of all times accessible.

Discover >
Media Kit
26 November, 2020

LE RÉGULATEUR LOUIS ERARD X VIANNEY HALTER

Technique, meaning and style. Louis Erard continues to partner with watchmaking creators, and builds another bridge with high-end watchmaking by working alongside Vianney Halter, an artist whose every creation is a collector's item.

Discover >
Media Kit
30 September, 2020

LOUIS ERARD: ETERNALLY CONTEMPORARY

Excellence Triptych. Timeless design. High-end essence and style. Unprecedented technical options for this price segment – small seconds, regulator and monopusher chronograph. A three-act prelude to the new classic collection.

Discover >
Media Kit
15 September, 2020

2020 GPHG OFFICIAL NOMINATION – LE RÉGULATEUR LOUIS ERARD X ALAIN SILBERSTEIN

The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) is publishing today on its gphg.org website the list of 84 watches nominated by its Academy and it includes the Louis Erard x Alain Silberstein Régulateur.

Discover >
Media Kit
14 August, 2020

LOUIS ERARD: SHARING VALUES

La Sportive Ultima RS Limited Edition and La Sportive Leeds United FC Centenary Limited Edition. Two sporty, stylish, limited-edition chronographs.

Discover >
Media Kit
09 April, 2020

LOUIS ERARD SUPPORTS THE FIGHT AGAINST COVID-19

The world is facing an unprecedented health challenge with people everywhere affected by the COVID-19 pandemic. Despite our modest size and the difficulties we are also facing, it is important for Louis Erard to take action and show solidarity in these exceptional times.

Discover >
Media Kit
19 February, 2020

LOUIS ERARD : THE QUINTESSENCE OF SPORT

Four chronographs in limited series of 250 examples each. Each of these four timepieces concentrate the excellence of high watchmaking without the excessive price. A smoked neo-vintage dial, extra-domed sapphire, ceramic, grade 5 titanium or bronze.

Discover >
Media Kit
28 November, 2019

PRECISELY SPARKLING: LOUIS ERARD LIMITED EDITION RÉGULATEUR

Under this mother-of-pearl dial and gem-set bezel beats a high-end mechanical watch movement. A gem-set version of the Louis Erard icon in a limited edition of 50 pieces.

Discover >
Media Kit
14 October, 2019

FIRST COLLABORATION BETWEEN LOUIS ERARD AND ALAIN SILBERSTEIN

Louis Erard watches are embarking on a new strategic route with a reinterpretation of the regulator in collaboration with the architect and watchmaker Alain Silberstein.

Discover >
Media Kit
18 September, 2019

THE FIGHTER FROM LE NOIRMONT IS BACK

Times are changing; Louis Erard is resurgent. The brand founded in 1929 is fighting back, true to itself and to the standards of fine watchmaking it has always upheld. New creations, new logo, new positioning.

Discover >
Media Kit
29 July, 2019

LOUIS ERARD X LEEDS UNITED FC

To celebrate the centenary of Leeds United Football Club, Louis Erard has designed a special limited edition timepiece.

Discover >
Media Kit
15 March, 2019

FIRST COLLABORATION BETWEEN LOUIS ERARD AND ERIC GIROUD

Louis Erard works in the shadows to renew itself. Today, it lays the first stone of the edifice by relaunching its iconic model, the Excellence Regulator, redesigned by the talented Eric Giroud.

Discover >
Media Kit

MEDIA KIT

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Louis Erard Newsletter

Updating…
  • No products in the cart.