We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability.
More than a brand, we are the – Made in Switzerland – value proposition.
our story
A LOVE OF CRAFTSMANSHIP IN
THE FINEST SWISS TRADITION COULD
WELL BE LOUIS ERARD’S MOTTO.
OR PERHAPS, QUITE SIMPLY, EXCELLENCE.
We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability.
More than a brand, we are the – Made in Switzerland – value proposition.
We believe that great brands aren’t just about big marketing campaigns and huge production capacities, it’s about passion, dedication and transparency too. We rather invest in (y)our watches and reach unmatched levels of quality, content and finish in our price category.
Because at the end of the day, it’s all about you, not about us!
6:00 a.m.
At the heart of the Watch Valley we have made the Jura, and Le Noirmont, our home. Still today the foremost master watchmakers are established here in the Jura, in a region whose name is admired and respected throughout the world. To come here is to experience an immersion in time and to understand the restraint and refinement of our watches.
Revisited, personalised, even exclusive, the movement is the crux of each of our creations. More than a machine, it is the soul of our watches. Naturally then, and with a particular fondness for regulators, our watchmakers return again and again to horological complications, finding new ways to express each one. Regulators, moon phases and other sophisticated chronographs benefit from our virtuoso’s care and attention, and from in-house modules which we develop in Le Noirmont.
10:00 p.m.
The LOUIS ERARD blue has been inspired by the magical blue hour. It refers to the time after the sun goes below the horizon and the sky goes into deep blue for a while. It is also an elegant nod to the traditional blue screws and hands of Swiss watchmaking.
Birth of the founder, Louis Erard, on 16 February
Foundation of Louis Erard’s watchmaking school and his casing company, in La Chaux‑de‑Fonds (Neuchâtel, Switzerland). (Company name: Louis Erard & André Perret)
Production of the first watches under the Louis Erard brand
The company employs over 60 people
Louis Erard obtains authorisation to manufacture movements, a privilege exclusively reserved for the crème de la crème of Swiss watchmaking
The company adds key functions to the famous Peseux 7001 movement, launched in 1971. In particular, a power-reserve indicator and a regulator. This updated movement remains exclusive to the brand
The company changes hands and relocates to Le Noirmont (Jura, Switzerland)
After a decade of silence, the brand is purchased by private investors; it is ready for relaunch
The 50,000th watch produced by the brand since its relaunch in 2003 leaves the Louis Erard workshops. In autumn, the brand launches its first exclusive women's collection, Emotion
Louis Erard celebrates 80 years of mechanical watchmaking. A collection created to celebrate the anniversary, Excellence reflects more clearly than ever the brand’s identity with its exclusive complications, including the regulator with its power-reserve indicator
A significant year for the brand as it reached the milestone of 200,000 watches produced in Le Noirmont
Louis Erard is writing the next chapter of the brand’s story and stands out from the competition once again. Inspired by high-end watchmaking, the brand is strengthening its collection of mechanical timepieces
Our watches are manufactured using only the best materials and applying the strictest production standards. They are subjected to an extensive individual quality control before leaving Le Noirmont.
Our quest for aesthetic balance is inspired by the “less is more” philosophy. Swiss watchmaking classical codes are mastered and reinterpreted at the same time.
We offer fine watchmaking at a fair price, which allows you to match your watch with every occasion and all of your favourite styles.
Assembly requires our most meticulous care and expertise. The movement is cased up, the dial and hands are fixed, the various functions are regulated and finally the strap is fitted.