REINVENTING YOURSELF WITHOUT LOSING YOUR EDGE. LA SPORTIVE BECOMES 2300. A NOD TO LOUIS ERARD’S BIRTHPLACE – LA CHAUX-DE-FONDS – AND ITS ZIP CODE. THIS LIMITED-EDITION TRIO OF CHRONOGRAPHS IS READY TO SET NEW RECORDS. WE LOVE THE REBOOT: COOL VINTAGE VIBES, BOLD COLORS, DYNAMIC TIME DISPLAY & PURE LOUIS ERARD VERTICAL TIME READING…
MANUEL EMCH NAILS IT:
LOUIS ERARD IS …
LESS LARGE. LESS COMPLEX.
LESS BUT MORE…
MORE DEPTH. MORE AUTHENTICITY.
MORE QUALITY. MORE ORIGINALITY.
"Challenging time, rewriting its rules. Our freedom: creating without boundaries; timepieces that are as unique as the individuals that wear them. The 2300 collection captures the Louis Erard spirit : value over price, creativity over conformity, and that touch of “klein aber fein” – small yet powerful"
NUMBERS WITH A STORY
LOUIS ERARD loves numbers. each limited edition and collaboration are carefully numbered in symbolic ways with no coincidences. Now the collection’s name La Sportive makes way for 2300 – honoring the brand’s roots & looking to the future. It’s the zip code of la Chaux-de-Fonds while also hinting at upcoming years, at what’s coming next…
TRIO FOR CHF 3,333 EACH
This trio of models (each issued in a 99-piece limited edition numbered in multiples of 3) is priced in a perfect sequence of 3s: CHF 3,333 – reflecting LOUIS ERARD’s motto : value over price.
2300 SPORT CHRONOGRAPH
Still a tricompax chrono, though it visually plays like a bicompax. Featuring a 44mm titanium Grade 5 case, a black ceramic bezel, a sapphire glassbox, the Valjoux 7750 movement, FKM rubber straps and a unique titanium clasp system inspired by freeride bindings enabling accurate adjustments.
This trilogy is all about standout display and readability, putting the counters front and center : 12H at 6H and 30M at 12H. With white highlights, these chrono counters pop in a vertival alignment – a signature LOUIS ERARD style. The sleek black version shine with a rainbow gradient minutes track. the zesty khaki-orange and the light blue-yellow versions feature vibrant tones running from the strap to the minutes and hours counter hands to the minutes track, emphasizing the first 5 minutes of the chronograph.
RACE TO OWN IT! GRAB THIS LIMITED-EDITION TRIO BEFORE TIME RUNS OUT! WHICH OF THE THREE WILL MAKE YOUR HEART RACE? THE CLOCK IS TICKING.
