la maison

louis erard

the story behind

WHO We ARE

Louis Erard disrupts the status quo, making artisanal craftsmanship accessible. Its artistic crafts timepieces defy tradition with a contemporary edge, shaped by boundary-breaking artisans. Since 1929, independence has fueled their fire, inspired by the untamed spirit of the Swiss jura and building upon the iconic regulators and mechanical watches. Under manuel emch's leadership, louis erard prioritizes innovation over conformity and lasting excellence over rapid growth, forging a new path in watchmaking. Collaborating with visionaries such as Alain Silberstein, Vianney Halter, and Konstantin Chaykin, the brand transcends artistic boundaries, seizing and playing with new codes to design timepieces disrupting the very essence of time itself.

INSPIRATION.Freedom-Fueled.

Swiss and independent. We believe in freedom, the freedom to create without boundaries, to pursue dreams and passion. We reimagine fundamentals, playing on codes through our limitless design culture. We transfigure time, timepieces, reshaping their languages We challenge time, rewriting its rules. We challenge the status quo, daring to dream beyond limitations, crafting timepieces that are as unique as the individuals who wear them.

TOGETHERNESS. HUMANLY INSPIRED.

Founded by a visionary. Grown into a tight-knit community. We are greater than the sum of our parts. We believe in autonomy, independant vision, unwavering loyalty, no hierarchy.

Horology TRADITIONS. Redefined.

Tradition, sustained. Conventions, defied. Rules, rewritten. Tradition honored. Boundaries creatively pushed. We celebrate the primary essence of time through clear, playful yet grounded designs. We rethink the rules of watchmaking, challenging norms and reconsidering luxury definition. We disrupt industry standards empowering our timepieces for those who dare to defy conventions.

Craftsmanship. Reimagined

Beyond the “swiss made” norms We exceed the 60% swiss made requirement. We blur the lines between artistic crafts & accessibility, granting access to rare métiers d’art and exceptional craftsman. We are unconstrained by the existing frameworks.

COLLECTIONS

Louis Erard’s singular expression of contemporary watchmaking conveyed through different lines and functions

Noirmont x Discover

Noirmont x

Our International Warranty Service ensures that your Louis Erard timepiece is backed by a global promise of quality and craftsmanship. With coverage accessible through our dedicated customer service, you can enjoy seamless support and assistance wherever your journey takes you.

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Noirmont Métiers d'art DISCOVER

Noirmont Métiers d'art

Elevating the sense of artistry and craftsmanship in watchmaking. With its Métier d’Art creations, Louis Erard incorporates many treasured and ancestral handcrafts made by Switzerland’s most talented artisans, while also exploring new creative possibilities

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